Oxfam Novib launches programs in developing countries and selects promising SMEs. Investments are then attracted from Dutch companies to support these businesses and increase their impact.
“It’s difficult for companies to grow successfully in developing countries. That’s why we try to give them the support they need.”
Auke Thijssen – Business Fundraiser
How to be successful with B2B fundraising
RESULTS
- An average of 16 meetings per month
- 20% conversion rate
- 25% of all Oxfam Novib’s business partners were acquired through Saleslift Studio’s efforts
Oxfam Novib faced challenges attracting investments and therefore partnered with Saleslift Studio. The goal was to set up targeted outreach campaigns, reach the right target audience, and further increase social impact.
Working closely with the NGO, Saleslift Studio developed a targeted lead generation strategy to reach Dutch entrepreneurs.
Entrepreneurs were approached through personalized outreach, with the approach and content continuously optimized based on performance and insights from campaign data.
When it became clear that targeted follow-up was essential to improving results, Oxfam Novib expanded the partnership with a dedicated manager from Saleslift Studio. This led to a significant increase in the conversion rate.
APPROACH
By using targeted strategies instead of traditional methods, NGOs can attract funding more effectively and find the right business partners.
By outsourcing time-consuming work, NGOs free up valuable capacity to focus on activities that directly contribute to their social mission.
This approach simplifies fundraising and offers an effective strategy for NGOs looking for alternative funding sources.
CONCLUSION
The partnership between Oxfam Novib and Saleslift Studio underscores the value of B2B fundraising for NGOs. With a targeted approach, continuous optimization, and professional follow-up, social organizations can successfully attract new business partners and increase their impact.
