Oxfam Novib launches programs in developing countries, selecting promising SMEs and securing investments from Dutch corporate partners to support these impactful enterprises.
It’s difficult for businesses to thrive in developing countries so we’re trying to provide the support they need.
Auke Thijssen – Business Fundraiser
How to be successful in B2B fundraising
OUTCOME
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An average of 16 meetings per month
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20% conversion rate
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25% of Oxfam Novib’s total corporate partners have been acquired through the efforts of Saleslift Studio
Facing challenges in attracting investments, Oxfam Novib partnered with Saleslift Studio to launch targeted outreach campaigns, aiming to engage the right audience and amplify their impact.
Closely working with the NGO, Saleslift Studio developed a targeted lead generation strategy to reach Dutch entrepreneurs.
They engaged Dutch entrepreneurs with tailored outreach, continuously refining their approach and content based on performance data for optimal engagement.
Recognizing the need for focused follow-up, Oxfam Novib expanded their partnership with Saleslift Studio to include a dedicated manager which significantly boosted conversion rates.
APPROACH
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By employing targeted strategies instead of traditional methods, NGOs can secure funding and find the right corporate partners.
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By delegating time-consuming tasks, NGOs can free up essential resources, focusing on impactful activities that further their cause.
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This approach simplifies fundraising, presenting an effective strategy for NGOs seeking alternative funding sources.
CONCLUSION
Oxfam Novib’s collaboration with Saleslift Studio underscores the value of B2B fundraising for NGOs.
