Looking to perfect his outbound sales strategy, Niek Karsmakers, founder of Aimforthemoon, came across Saleslift Studio on LinkedIn. Niek, never one to shy away from innovation, reached out to Davy Guijt, the owner of Saleslift Studio. After a conversation, they quickly realized there was a match, and went on to build a partnership that would last almost two years.
Who is Aimforthemoon?
Founded in 2012, this corporate innovation studio tests, builds, and scales corporate ventures and innovation strategies. By mobilizing and uniting powerful organizations, entrepreneurs, and capital, Aimforthemoon (AFM) brings together a community of like-minded, passionate, and entrepreneurial people who collaborate to create new products, services, and companies.
Problem
Although AFM used to have its own sales team, they faced several difficulties implementing outbound sales strategies, mainly related to time and cost. As the company grew rapidly, AFM wanted their best people to focus on existing clients — hence their need to partner with an external party specialized in outreach on their behalf.
Challenge
Speed and accuracy are crucial factors in sales development, and Aimforthemoon faced the same challenge. Timing is also essential in outbound sales, and reaching the right person at the right moment can lead to a successful partnership. That’s where Saleslift Studio comes in — their well-researched approach to solutions and numerous touchpoints with the ICP increase the chances of reaching the right person.
“Saleslift Studio got us in conversation with people we wouldn’t have been able to find ourselves”
For two years, Aimforthemoon and Saleslift Studio worked together to develop an outbound sales strategy focused on locating and engaging their target customers. The result of their partnership was a series of successful business meetings and growth opportunities.
Download the business case to learn all about the partnership.
