As a sales professional, you often face challenges around finding and enriching leads. Many tools currently on the market have limitations: static data, outdated information, and subpar results, especially with non-English names. Additionally, these tools are often developed with a focus on large markets like the U.S., leaving local markets like the Netherlands underserved. This forces many sales teams to combine multiple tools to achieve reliable results, with considerable manual work needed to maintain data quality.
AI in outbound sales: Moving from guesswork to targeted messaging
With well-designed AI prompts, sales teams can now estimate a prospect’s generation more accurately by analyzing indirect data such as work experience, educational background, and even online behavior patterns. This enables teams to send messages tailored to align better with the values and preferences of each generation.
Generation-specific approaches that work:
- Gen Z (born 1997-2012): Values fast, tech-driven communication and authenticity.
- Millennials (born 1981-1996): Prioritize flexibility and feedback, with a focus on growth and personal development.
- Gen X (born 1965-1980): Practical and results-oriented, focusing on concrete ROI and reliable relationships.
- Baby Boomers (born 1946-1964): Respond to a more traditional approach, emphasizing long-term relationships and trust.
By implementing this generation-specific messaging, you not only increase relevance for the recipient but also improve chances of engagement and success.
Automated workflow with clay
At Saleslift Studio, we’ve integrated this technology into a powerful workflow built on Clay, enabling us to scale generation-aware outreach. This lets us hit the right tone, through the right channel, with the right message.
What’s the impact?
- Increased prospect engagement
- Improved lead qualification
- Higher conversion rates
- More efficient use of your sales team’s time
Curious about how this workflow can enhance your sales strategy? Contact us for a demo and discover the power of AI in outbound sales!
