Design your optimal sales organisation
A good sales organisation is decisive for the success of your company. But how does sales work? And how do you do it well? Sales is no longer a one-dimensional trick. It is a multifaceted field that requires much more than a dose of enthusiasm and perseverance. Whether you are commercially responsible for a customer, a team or your own company, you have to make sure that you build up a well-oiled sales system. Moreover, it's not just about the number of customers, but about the right customers.
Do you really want to take sales seriously? Then you need to start with this book.
What do you know after reading this book?
- How to design a successful commercial organisation.
- What it takes to choose and convince the right customers.
- How to run a commercial organisation well.
- How to engage your people to be commercially successful together.
- How to make a predictable commercial process.
With The Sales Architect, Terry has written an extremely easy-to-read and entertaining book about sales, containing wise lessons, important insights and fundamental knowledge that every entrepreneur, sales manager and salesperson should know.
During the Golden Age, contractors designed their own houses. Now we have architects and everyone knows why. This book convincingly demonstrates that sales is not a gutsy activity of so-called born salesmen, but requires a structured approach to climb to great commercial heights. The sales architect is a must read for anyone who wants to radically professionalise their sales machine and make it flourish like never before.
The Sales Architect
Terry van den Bemt
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