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In these series we interview the people behind Saleslift Studio. Who are they, what kind of work do they do for our customers and what’s their view on modern sales? The episode we’re talking to Jamie Petterson, Sales Director at Saleslift Studio. Born and based in the UK and running our international team from there. Jamie has years of experience in sales (Expedia, Travelbird) and is therefor a great mentor for our entire team. 

 

Jamie Petterson

Nice to talk to you Jamie! Tell me something about yourself. What is your background?

I have a vastly varied sales background spanning a number of industries and leaving a number of countries in my wake. I would describe my first foray into sales as a trial by fire. Travelling in Australia after University I had to grab the first job which came my way and ended up in a cut throat call centre within Sydney suburb. I remember vividly having to lie under my desk as the dialler system ran through call after call, pitch after pitch in order for the customer to hear me. Working in such an environment enabled me to not only quickly hone my skills but also appreciate the sales cycle and how to build an instant rapport with the prospect.

Then I managed to merge my passion for sales with a passion for travel, moving to Amsterdam, Vietnam and then Bristol working for a start up, a scale up and the household name Expedia Group where I was a Market Manager for a number of years. 

The variety of company size, location and industry has not only clearly shown me the different challenges faced across the board but also the multiple solutions utlised and applied. 

 

What exactly do you do at Saleslift Studio?

I am extremely proud and excited about recently being made Director of Sales for Saleslift Studio. I have a wide range of daily tasks but my top priority is simply ensuring that our valued partners are happy. Facilitating them with new business contacts at the right time, person, place and having already pre qualified interest…consistently. I am also responsible for the international team within Saleslift Studio, international referring to all accounts and campaigns that run outside of The Netherlands. 

 

What kind of clients do you work for?

The exciting thing about Saleslift Studio is that we have a vast variety of partners. From startups to well established household names in a multitude of industries.  Each day is exciting because we get to put a new hat on. Today I’m working for a top advertising firm, tomorrow I shall delve into the work of market research which dives deep into cross-cultural values before following up the day after working for an creative content animation company.

 

What do you think is the biggest sales challenge we solve for our customers?

We solve a vast array of challenges for partners on a daily basis. From setting up a sales structure, campaign, ensuring ever changing privacy laws are adhered to, training, copywriting, conducting different outreach strategies, stimulating company growth…the list goes on. 

However I think the biggest challenge we solve is being able to do all this with consistency. Time and time again. Delivering value on this steady basis ensures high return on investment and client satisfaction whilst minimising risk. 

 

Which trends do you see in the field of modern sales?

During Covid there has been a rapid shift on how sales and especially B2B sales has transformed. No longer can you simply pick up the phone, google a number and deliver a cold call to a prospective client. These numbers are frequently unmanned with your prospect working from their home office (or kitchen table).  This means that there has been a large dynamic change from traditional colder outreach methods to a softer multifaceted approach. Adding multiple intuitive outreach contact moments to sift through the competition and ensure messaging resonates with the correct individual. 

Ever changing technology is also a trend in modern sales. From the evolving Google mail filters which identify and block outreach emails to software designed to mimic human actions to overcome these blockers… keeping up to date is key to success. 

 

What is it like to work at Saleslift Studio? 

I am a big believer in choosing a company which is right for you. We spend the majority of our lives working so I want to ensure that I’m having fun whilst I do so with a good work life balance.  Saleslift Studio has certainly ticked all these boxes. 

Their drive for success, innovation and to be market leaders is evident whilst at the same time commanding an envious working environment with multiple perks.  This not only means that we as a team are learning and bettering ourselves everyday but also enjoying it whilst it’s happening.  

How do you see Saleslift Studio in 5 years? 

The next 5 years are guaranteed to be a very exciting time for Saleslift Studio. We are growing rapidly and evolving each day for the better. We already have an international team with individuals established within the UK and Netherlands but I can envisage multiple offices at key locations throughout the globe delivering sustainable growth worldwide. That is my personal vision and one I am striving towards. 

In addition to this we are already establishing ourselves as innovation leaders within sales technology, did you know we already have an app on the google store? In 5 years I can see Saleslift Studio at the innovative forefront of not only sales software but also sales methods and modern tactics as a whole

Thanks for this interview, Jamie!

 

Do you want to know more about Saleslift Studio or about the work we do for our customers? Please contact jamie@salesliftstudio.com or davy@salesliftstudio.com

In these series we interview the people behind Saleslift Studio. Who are they, what kind of work do they do for our customers and what’s their view on modern sales? The episode we’re talking to Chantall Bebb, Engagement Manager at Saleslift Studio. An international sales talent, born in Rio de Janeiro and raised between the UK, Brazil and the USA.

Foto Chantall Bebb

Hi Chantall! Tell me something about yourself. What is your background?

I was born in Rio de Janeiro, Brazil and was raised between the UK, Brazil and the USA. I come from a hospitality and business background. I kicked off my business career working for Merritt Properties, one of the most seasoned construction services and redevelopment companies in the Mid-Atlantic area. After a couple of years working in the USA I returned to Brazil and had the opportunity to become an Executive Assistant to the CFO at the Brazilian Olympic Committee. Back then, I joined the year after Brazil had won the rights to host the 2016 Olympic Games. Working there gave me the first taste of a company in hyper growth.  

 

In 2014 I decided to go for a new adventure and moved to Amsterdam where I took on a degree and graduated in Tourism & Business.  My sales career was launched accidentally at a startup in the Netherlands in 2017. I was looking for an internship and landed a job as BDR for 18 months selling a hospitality SaaS solution. I started in the small accounts in the UK/IE market to then focus on enterprise accounts in the global luxury hotel chains market.  I later progressed to Director of Sales Development where I had the honor to lead a team of 7 SDRs for nearly 2 years. 

 

What exactly do you do at Saleslift Studio?

I am a Sales Engagement Manager, my role consists of strategy and consultancy for customers that want to do sales development and feed their funnel with new prospects. The main focus is to help customers design their GTM strategies and define their ICP based on the TAM in different industries they want to approach. 

 

What kind of clients do you work for?

I work for businesses in different industries and verticals. My BoB consists of 3-4 accounts that are at different growth stages. I have well established brands that have been around for 25 years and are looking to increase their pipeline with new meetings to customers who are at an MVP stage where they are looking to see if their product has a product/market fit. My customers offer a broad range of products and services such as marketing agencies to tech solutions. 

 

What do you think is the biggest sales challenge we solve for our customers?

Building a qualified pipeline is not easy. Having the right market intelligence, sales insights, and not having to commit to building an entire team in order to figure out if a market or product works. 

Most companies want to expand their business and explore new markets but don’t have enough time to invest in their GTM strategies for sales development. Business leaders often find themselves treading new waters which can be overwhelming especially when they are trying to improve products or services at the same time that they want to expand. 

Some business leaders might know a lot about their products and what they are selling but often they don’t know what’s happening in the market or their own industries. Having a dedicated sales development partner that’s “been there and done that” saves a lot of time and energy which can be spent doing what business leaders do best – developing their business and leading their team through growth.  

 

Which trends do you see in the field of modern sales?

Outsourcing the sales function and having a grasp on social selling. The salesperson is a deciding factor in whether buyers chose to purchase from one company or another. Customer loyalty is not the result of the product, company, or service, but the behaviours of the salespeople. In order to sell effectively companies will need experts in social selling and neuroscience to be heard in between all the noise.  

 

What is it like to work at Saleslift Studio? 

It’s exciting to be part of a company that is still at early stages of growth but has already achieved so much. We’re doing really well with hybrid and remote setup, the onboarding process is one of the least complex I’ve experienced, and even though we’re growing fast there’s a lot of room to share ideas. We have great brands onboard and a team of sales and prospecting specialists that are extremely fun to work with. 

 

How do you see Saleslift Studio in 5 years? 

Five years is way too long in rapid changing times 🙂  My answer would be 2 years from now, I see Saleslift Studio becoming a platform and industry leader for companies that want to become even more specialized in doing sales. Working with hundreds of well-known brands, being a trusted partner for companies globally and having a global team that is constantly and consistently expanding. 

 

Thank you, Chantall!

 

Do you want to know more about Saleslift Studio or about the work we do for our customers? Please contact davy@salesliftstudio.com

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